WebPerf Google now compresses display ads with Brotli

Google now uses Brotli compression for their display ads saving 15-40% in data usage Google now compresses display ads with Brotli, reducing data usage by 15% to 40%

It's great that Google wants faster display ads, but their Adsense javascript is still amongst the slowest requests made on each page load for me !

Browser support for Brotli compression is better now that Microsoft Edge supports it. But Internet Explorer 11 and Safari are still without Brotli support Can I use... Support tables for HTML5, CSS3, etc.

Centmin Mod 123.09beta01 users can also take advantage of Brotli compression via natively supported Nginx ngx_brotli module as outlined at Nginx - How to use Brotli compression for Centmin Mod Nginx web servers If web browser doesn't support Brotli, you just fall back to normal gzip compression.

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what makes you say that ? works fine for me using ngx_brotli GitHub - google/ngx_brotli: NGINX module for Brotli compression and not having updates for the sake of updates doesn't mean it isn't maintained.

or you mean stuff like Brotli v0.6.0 - Ngx_brotli module compatibility · Issue #51 · google/ngx_brotli · GitHub ?

 

Well he was busy probably working on nginx itself Commits · nginx/nginx · GitHub

And the module does currently work

Code (Text):

curl -I -H 'accept-encoding: gzip, deflate, br' localhost
HTTP/1.1 200 OK
Date: Fri, 30 Jun 2017 22:00:48 GMT
Content-Type: text/html; charset=utf-8
Last-Modified: Tue, 04 Apr 2017 07:34:43 GMT
Connection: keep-alive
Vary: Accept-Encoding
ETag: W/"58e34c93-ed9"
Server: nginx centminmod
X-Powered-By: centminmod
Content-Encoding: br

 

Indeed.. waiting for me info on Cloudflare's Firebolt ad acceleration service WebPerf - Cloudflare Firebolt - speed up Ad networks

maybe later What's up with Cloudflare Firebolt?