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WebPerf Google now compresses display ads with Brotli

Discussion in 'All Internet & Web Performance News' started by eva2000, Jun 30, 2017.

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  1. eva2000

    eva2000 Administrator Staff Member

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    Google now uses Brotli compression for their display ads saving 15-40% in data usage Google now compresses display ads with Brotli, reducing data usage by 15% to 40% :)

    It's great that Google wants faster display ads, but their Adsense javascript is still amongst the slowest requests made on each page load for me !

    Browser support for Brotli compression is better now that Microsoft Edge supports it. But Internet Explorer 11 and Safari are still without Brotli support Can I use... Support tables for HTML5, CSS3, etc.

    Centmin Mod 123.09beta01 users can also take advantage of Brotli compression via natively supported Nginx ngx_brotli module as outlined at Nginx - How to use Brotli compression for Centmin Mod Nginx web servers ;) :) If web browser doesn't support Brotli, you just fall back to normal gzip compression.
     
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  2. bassie

    bassie Active Member

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    Brotli is more and more useless for Nginx users as the Nginx module for Brotli seems to be not maintained.
     
  3. eva2000

    eva2000 Administrator Staff Member

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  4. bassie

    bassie Active Member

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    Yup. For example.
    There would have been an update in March. Of course nothing has come.

    It is the same developer as Nginx cache purge.
    And there you see of course ...... the same.

    Unfortunately, typically the profile of a typical programmer: Gaotic.
    Start a lot of projects. Almost nothing to finish. No project management or maintenance and of course 0 communication.

    If you do not have time, you couldn't mange of handle it, say it or don't start it. ;)
     
  5. eva2000

    eva2000 Administrator Staff Member

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    Well he was busy probably working on nginx itself Commits · nginx/nginx · GitHub

    And the module does currently work
    Code (Text):
    curl -I -H 'accept-encoding: gzip, deflate, br' localhost
    HTTP/1.1 200 OK
    Date: Fri, 30 Jun 2017 22:00:48 GMT
    Content-Type: text/html; charset=utf-8
    Last-Modified: Tue, 04 Apr 2017 07:34:43 GMT
    Connection: keep-alive
    Vary: Accept-Encoding
    ETag: W/"58e34c93-ed9"
    Server: nginx centminmod
    X-Powered-By: centminmod
    Content-Encoding: br

     
    Last edited: Jul 1, 2017
  6. deltahf

    deltahf Active Member

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    Good to hear. Google needs to take ad loading speeds very seriously for the online ad ecosystem to ultimately survive...
     
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  7. eva2000

    eva2000 Administrator Staff Member

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    Indeed.. waiting for me info on Cloudflare's Firebolt ad acceleration service WebPerf - Cloudflare Firebolt - speed up Ad networks :)

    maybe later What's up with Cloudflare Firebolt?
     
  8. RB1

    RB1 Active Member

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    Which in turn will increase ad CTR and conversion rates, especially on mobile devices
     
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