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WebPerf Google brings non-news AMP links to its mobile search results

Discussion in 'All Internet & Web Performance News' started by eva2000, Sep 21, 2016.

  1. eva2000

    eva2000 Administrator Staff Member

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    TechCrunch reports that Google is introducing non-news AMP links to mobile search results Google brings non-news AMP links to its mobile search results | TechCrunch :cool:

    @Sunka @RoldanLT @deltahf @Matt might be interested in this. Centmin Mod community forums already rolled out AMP page thread support a while back ;)

    i.e. this thread's amp html meta tag
    HTML:
    <link rel="amphtml" href="https://community.centminmod.com/threads/google-brings-non-news-amp-links-to-its-mobile-search-results.8807/?amp=1">

     
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  2. eva2000

    eva2000 Administrator Staff Member

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    webpagetets.org test run in dulles, VA for cable 1 for this thread in amp html vs non-amp html normal mode

    non-amp-html-summary.png
    amp-html-summary.png
    amphtml_dulles_cable1-210916-filmstrip-01.png
    amphtml_dulles_cable1-210916-filmstrip-02.png
    amphtml_dulles_cable1-210916-filmstrip-03.png
    amphtml_dulles_cable1-210916-filmstrip-04.png
    amphtml_dulles_cable1-210916-filmstrip-05.png
     
  3. Sunka

    Sunka Active Member

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  4. RoldanLT

    RoldanLT Well-Known Member

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    I still have it disabled on my Forum as the current version of AMP from BDCache has few bugs, mostly on bbcodes.
     
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  5. eva2000

    eva2000 Administrator Staff Member

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    interesting Google May Be Stealing Your Mobile Traffic

     
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  6. bassie

    bassie Active Member

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    Thanks for your input @eva2000
    Unfortunately, this is a good example of the power of Google.
    I don't think it is good but there is no other choice.

    Quote - Joost de Valk:
     
    Last edited: Oct 20, 2016
  7. eva2000

    eva2000 Administrator Staff Member

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    yeah interesting times ahead.. my sites only have <10% mobile traffic right now so probably won't feel it. But some sites are now with major portions of mobile traffic !
     
  8. bassie

    bassie Active Member

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    understandable, it's hard to manage servers and at the same time discuss about server related subjects via the phone :)
     
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  9. eva2000

    eva2000 Administrator Staff Member

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  10. bassie

    bassie Active Member

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    I have two problems with AMP:

    1. It restricts what we can do on the web.
    2. It’s not open at all, but benefits a select group of larger web companies.
    As found here, https://yoast.com/weekly-seo-recap-41/ which exactly reflects my opinion.
     
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  11. eva2000

    eva2000 Administrator Staff Member

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    Yeah that's the main one for me. I hope it does motivate web designers to come up with more AMP like html frameworks that are more focused on page load performance :)

    I like purecss Pure. Centmin Mod 123.09beta01's new index.html design for new nginx vhosts is purecss based https://community.centminmod.com/posts/36843/ :)
     
  12. eva2000

    eva2000 Administrator Staff Member

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  13. BamaStangGuy

    BamaStangGuy Active Member

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    We have over 22k indexed

    Screenshot 2017-05-19 02.45.49.png
     
  14. eva2000

    eva2000 Administrator Staff Member

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    Very indeed :D
     
  15. eva2000

    eva2000 Administrator Staff Member

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    interested testing amped pages for this forum for a thread with webpagetest and while amp'd version is smaller is size and overall page load is faster but the initial perceived render time was slower (speedindex) by ~0.26s
    so perceived page loading speed vs actual page loading speed !

    first contentful & meaningful paint metrics and speedindex are the real important factors for perceived page load speed by end users :) ;)

    wpt-nonamp-summary.png
    wpt-amp-summary.png
    wpt-amp-thread-compare-filestrip-01.png
    wpt-amp-thread-compare-filestrip-02.png
    wpt-amp-thread-compare-filestrip-03.png
    wpt-amp-thread-compare-filestrip-04.png
    wpt-amp-thread-compare-filestrip-05.png

    First Meaningful Paint

     
    Last edited: May 23, 2017 at 5:27 AM
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  16. eva2000

    eva2000 Administrator Staff Member

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    Anti-Amp Kill Google AMP before it KILLS the web

    haha
     
  17. bassie

    bassie Active Member

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  18. eva2000

    eva2000 Administrator Staff Member

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    Indeed it is especially for publishers end whether or not the publisher implements AMP or not. If publishers don't implement AMP, then mobile search rankings may end up favouring AMP'd publishers so search ranking wise wouldn't be ideal anyway.

    For established existing publishers, would it eventually be a choice between whether to implement AMP and less visitors hit your own site or not implement AMP and have still less visitors hit your own site (due to lower mobile search rankings). For new site publishers starting out in a mobile first world, they would only have an option to use AMP for mobile search rankings and visitor growth and they don't have an established visitor traffic base to build off of. So would need to rely on other non-Google sourced traffic i.e. social medium etc and word of mouth/news.
     
  19. eva2000

    eva2000 Administrator Staff Member

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    hmm wonder what happens if you setup a server to force a 301 or 302 redirect from Amp'd copy of page to non-Amp ? Guess Google won't consider it an Amp page ? :)

    Also I touched on First Meaningful Paint in comparison page load tests at

    here's it explained

     
  20. eva2000

    eva2000 Administrator Staff Member

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    re-visited amp vs non-amp forum thread comparison from https://community.centminmod.com/th...to-its-mobile-search-results.8807/#post-50034 but this time using Webpagetest Moto G4 Chrome with Emerging Markets 3G 400ms RTT speed profile and same again, perceived visual render time, speedindex and first meaningful paint times are faster on non-amp'd page.
    wpt-nonamp-summary.png
    wpt-amp-summary.png
    Filmstrip view clearly shows faster visual render time for non-amped page

    wpt-amp-thread-compare-filestrip-01.png
    wpt-amp-thread-compare-filestrip-03.png
    wpt-amp-thread-compare-filestrip-04.png
    wpt-amp-thread-compare-filestrip-05.png